Cheers for 10 years of beers

We’re celebrating our milestone...


WATCH: SWX video - Commemorating 10 Years of Beers

Today marks 10 years since the first kegs rolled out of our brewery in Byron Bay.

A fair bit's changed since the three boys first sat around the kitchen table, dreaming up what would be the original and handcrafted Pacific Ale, back in 2008. What hasn't changed are our values, being proudly independent, being ingrained in our communities and our focus on treading as lightly as we can on our Earth.

There are so many special moments and achievements we’re proud of over the last decade. Check out a few of our most memorable ones below.

We’re humbled and proud of where we’ve come from but more excited for where we’re heading with our incredible team. From all of us cheers for the support and ten years of beers!