You can spot a "wood sniffer” by the way their eyes light up when they spot a piece of timber. Their rough hands run tenderly along the fibres and you can see the satisfaction when they take a big ol’ whiff. They have a grounded passion and appreciation in the potential of transforming a lump of local wood into something special...
As a part of The Way It Should Be series, our latest film follows fifth generation wood sniffer, Andy Ceglinski from sawmill to surf.
Profiling people who've gravitated to the Northern Rivers for a more conscious lifestyle, the series tells the stories of locals and their connection to our community, the environment and their craft...
"It seemed like such a rewarding idea to be able to mill the wood and handcraft this board then surf it...It’s a combination of all the things I love."
Andy's sustainable approach is not to make a heap of surfboards to sell and pocket millions of dollars. He'd rather enjoy the experience of making a quality product, and he'd be stoked if he could after it all, make a humble living from it.
For us, Andy's story reminds us of our own. Many of our team, have chosen to move to the Northern Rivers for the life it offers, to work with purpose and be a part of this special community. This area has helped us bring to life our philosophies around what was great about village breweries, and what a conscious business should be.
“Like any good honourable business, we're trying to do good things for the community and for the environment."
Watch Andy's humbling story through his approach to doing business and how he sees his responsibility as a leader in the community.
Board Designs: Joel Fitzgerald & Dana Watson.
Surfers: Joel Fitzgerald, Dana Watson, Andy Ceglinksi
Supported by: Joel Fitzgerald